My business has a very definitive target market of busy real estate agents, and I think there is a branch of that that I would also be targeting their clients or potential clients as my service markets the agents service. It seems that can be quite a range.
Where marketing for my services to agents I think the call to action approach would be important because the time is essence to catch leads and make sales, so if I can catch their attention and get to a point where I have numbers and success rates I think that would be important to put into my ad. Facebook in my case with the visual, relevance and call to action. The Facebook boosts and the targeting ad approach would be good for my business. I think a good video for visual would be beneficial s well. I have to be able to reach people and get their attention and hold it long enough to convey the importance of my service. Also I think Facebook is good because it is more personal and that is important for my business and Facebook gives that chance to see what the market and clients/ potential clients needs are.
It surely must all be trial and error and with the ever so quick changing trends of social media it will be full time work just keeping up with what is the popular platform and how the demographics respond. I don't want to say "oh that won't work", or be disappointed when something I think is surefire to reach clients and bombs. I also want to get prepared to what may work at what point may not always attain. I do think I should follow the model of visual, relevance and call to action.
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