Post Reach is the number of people who saw your activity and posts reached on Facebook. Engagement is the number in which a page gets activity such as likes, comments and shares.
know the difference between reach and engagement is important because because it post reach defines how many people are viewing your activity and gets you seen by potential customers. Engagement may be a step better because once potential customers have seen your page they are now engaging which is where they can make informed decisions about the service or product offered. Knowing this again can help in knowing what is working to bring in potential customers.
Facebook Insights is useful for businesses because it give numbers and data to gage what is working and getting the positive results to get the customers.
Sounds like you have a good understanding of how the Facebook posts work. I am excited to start creating posts that are more engaging to my customers.
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