Week 5 Post 2 Open House Media Management

Open House Media Management is a business that is going to help real estate agents and brokers manage their social media, and web based needs. This will involve keeping social media and other platforms current with postings and valid information., photos etc.

The demographics will vary because agents come in all ages, gender, sizes educational background and ethnicity. I think what will be manageable will be to chose a certain area, such in my case to start I will choose North County San Diego. It will be easy to meet with potential clients and find out what the individual needs are. I have spoke already with agents and brokers about their needs. The ones I have already spoken with all share a common need. They do not have enough time to be tied down to the computer when they are busy with clients or spending time on documents or in meetings. However they do like the idea of having a nice website and using social media for business.

I have looked to see what competitors are doing and what I am finding so far is that it is an online service that costs a monthly maintenance fee, so it still involves the client to take the time to sit and sift through and upload and things like that. So my service will consult and do all of that for them, and determine the best platforms to use etc.

I think there is another layer to this service I want to provide because not only am I looking at my target market but I will also have to establish the clients target market as well.

As we are learning in this class and when I think of things in the perspective as if I were a client, the agents and offices that stick out with me. I want to do business with are the ones who have the most and best media information and updated sites. Those are the ones who draw me in and get my attention.

I think the clients, and the clients clients, are going to be motivated people with decent incomes because if people are looking to buy they have some kind of stability and/or credit. I think income bracket  is key to my target market These will be hard working and reliable people with most likely higher standards in either case. These are people who can afford to service a need. I think all of us are people who are going to be excited about things strive for progression.