Week 5 Post 1

For this assignment I chose

http://www.econobum.com/homepg.php and http://www.justcheapdiapers.com/

I believe the demographics in this target market vary between the two companies,The econobum diapers I think are geared more for an established family with larger incomes and the just cheap diapers seem more like for anyone or families on a tight budget.

I think the age target is pretty wide as also grandparents could be part of this target market as well as young parents and all ages in between.

I think the econbum targets an educated market because there is a lot of information about the diapers and honestly even though they are diapers they can be complex, especially being non disposable, I would think that a more educated person would have concerns  in their call to action such as environmental and health reasons for using the eeconbum diapers. On the other hand with the just cheap diapers, all those concerns are out the window and the call to action is to get the cheap diapers.

As far as ethnicity I think all can be considered with either diapers. Although the just cheap diapers are Philippines based they do not seem to target just Philippine people.

For both diaper companies gender target is mostly women but certainly men could be consumers as well.

I think the econbum may consider psycographics more as they seemed to invest more marketing towards certain values, ,again based on their call to action about the landfill waste with disposable diapers. The cheap diapers one seems to have just one basic gear and that is the cheap diaper factor.

It seems like there could be a cross over but it would depend on the money and education factor. Although someone may value conserving the landfill but may not have the money for the econbum diapers. Or vice versa someone may have money and not know or care about the landfill.