Week 13: Researching Advertising

My business has a very definitive target market of busy real estate agents, and I think there is a branch of that that I would also be targeting their clients or potential clients as my service markets the agents service. It seems that can be quite a range.

Where marketing for my services to agents I think the call to action approach would be important because the time is essence to catch leads and make sales, so if I can catch their attention and get to a point where I have numbers and success rates I think that would be important to put into my ad. Facebook in my case with the visual, relevance and call to action.  The Facebook boosts and the targeting ad approach would be good for my business. I think a good video for visual would be beneficial s well. I have to be able to reach people and get their attention and hold it long enough to convey the importance of my service. Also I think Facebook is good because it is more personal and that is important for my business and Facebook gives that chance to see what the market and clients/ potential clients needs are.

It surely must all be trial and error and with the ever so quick changing trends of social media it will be full time work just keeping up with what is the popular platform and how the demographics respond.  I don't want to say "oh that won't work", or be disappointed when something I think is surefire to reach clients and bombs. I also want to get prepared to what may work at what point may not always attain. I do think I should follow the model of visual, relevance and call to action.

Week 12, More Social Media tools

The four most essential social media sites that I think would be important to my business are google+, Yelp, LinkedIn, and Google Maps.

I think that google+ would be important for anyone as it seems like another good way to distribute and receive information. I like that it is linked right up to the google account and of course is good for SEO. I have it on my personal google but I have to admit I just do not use it that much but perhaps for business it would be better.

Yelp of course is good for business because I know that anyone I am going to do business with or especially invest time and money I want a little honest feedback of their services. I have experience with Yelp and I know from that that many customers, or potential customers will use Yelp to find out what the community is saying about a business or service. Or people turn to Yelp when looking for services.

Linked in is good for my business professionally because people Link In with their professional profile and again use it for their research in getting to know the people behind the service or business. I have used it when job hunting even to see the people at a certain company and what their backgrounds are to see if I am a fit before I waste time applying. I see there are groups and professional networking with Linked In.

Of course Google maps is always good for location. I think it would also enhance the SEO. When I look for something I like that it pops up on Google maps and I can easily gps it and I like to see the establishment if it is a brick and mortar place. I think the whole bundle of google services is probably just a good idea, again for SEO and people are familiar and use google frequently.

Week 11 email marketing

In terms of email marketing and news letters I can see where it is a good way to keep a client or customer engaged and share information. It seems like there are many good ideas such as sharing ideas, events, sales, or any information related to the business. I think it could be a place to maybe add a coupon or discount code for products.

I think in my case with my business it would be a good strategy to share ideas and success rates that agents and clients have had by enabling my services. I  think some businesses that may have stock would want to share their stock options or when they will be sharing and for investment ideas.

I have many email newsletters that I have subscribed to when visiting a site or buying a product or service. I actually enjoy getting them especially if it was a good buying experience. I feel connected to the business that way and sometimes it serves as a reminder that I need that business for a product or service. The only ones I do not like is when I go to a site to browse or get information and I am locked into adding my email before entering the site. That does not work for me and it usually makes me leave the site. On the other hand if I am browsing and I am asked to join I usually will.