Blogging seems like a great way to engage by adding human interest to a business page. I do feel the content may vary depending on the company, product or service that may be offered. I would think that when someone is offering a service that it would be appropriate to add a little personal touch to the blog. Or even with a product, for example I was looking at luggage companies and I was compelled to engage and found it interested that the company had a small blog with each employee on a trip somewhere using the luggage. It was personal as well as displaying the product. In my business in the service I offer I think the amount of personal blogging should be a limited amount and if it is relevant to the service only. When trying to get noticed blogging the appropriate content would be beneficial to any business when carefully done using the right SEO tactics. I also like the opportunity for the interaction, such as having guest bloggers or room for comments and questions as well.
I love the different articles you posted to your Facebook page. I think those are really intriguing and will help engage your audience!
ReplyDeleteI agree that getting too personal may be too much for some businesses, but appropriate for others. I like your luggage profiles example.
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