Week 10 (Cont)

The categories I seem to be thinking about breaking down the information into falls into basically two groups at this point so far. The groups are for Real Estate Agents and Real Estate home buyers or sellers. (Ok 3 groups) Most of my information though is geared towards providing service for agents and tips assisting them. As I lesrn and grow more I will be able to provide more detailed information into the main category which is targeted at agents, and the sub categories which is the agents clients whether it be buyers or sellers.

Google Analytics

This screenshot did not come out too clear but I added it Google Analytics.

Week 10 Blogging

Blogging seems like a great way to engage by adding human interest to a business page. I do feel the content may vary depending on the company, product or service that may be offered. I would think that when someone is offering a service that it would be appropriate to add a little personal touch to the blog. Or even with a product, for example I was looking at luggage companies and I was compelled to engage and found it interested that the company had a small blog with each employee on a trip somewhere using the luggage. It was personal as well as displaying the product. In my business in the service I offer I think the amount of personal blogging should be a limited amount and if it is relevant to the service only. When trying to get noticed blogging the appropriate content would be beneficial to any business when carefully done using the right SEO tactics. I also like the opportunity for the interaction, such as having guest bloggers or room for comments and questions as well.

Week 9 Twitter

This week adding Twitter was good for me as it forced me out of my shell a bit. To me Twitter has been a media outlet I do not understand and I never even looked at it before. I have to admit it was a bit overwhelming at first but now I am kinda getting it.

I created my lists and did a southern California real estate business list. I added agencies in one list and it made me realize that I should be looking at lenders and such as well. So in another list I added Fannie Mae and Freddie Mac, and also some investors as well. I also found someone that I am unfamiliar with but she had great information as just an individual. I scheduled some of the articles I found to post this week on my business Facebook page as well.

I also followed some local businesses as well as the city of Oceanside. What I discovered is that there was information on their twitter that was not on any other of their sites such as FB or their website.

So I have to say that Twitter is growing on me and I really do see the potential it has for business especially if people re-tweet for you and give you support. Another thing I liked about the City of Oceanside is that they engaged with me by thanking me for following them.

Week 8 Get Visual

I signed up for Instagram, long over due anyways because I do not have a personal one, I only have Facebook. I have only used Facebook as well. Once I set up my business for Instagram I found it interesting and easy to navigate. At this time phase of my business I do not have content to add but I will figure that out as time goes on. I think it will be important down the road when I become a real estate sales agent to connect with potential clients and add pictures of property as well as it will be fun to post clients in their new home(with their permission of course)

My goal is also at some point to use YouTube, I do see where agents do videos of homes and I personally like that better as it gives a good look and saves time as I do not want to waste my time or a clients for example if it were me I would look for a house with a yard that suites my dog. I can watch the video and get an idea if there is a suitable yard. Well anyway it is in the works!

At this time I do not see Twitter as useful just yet, maybe later on when I build a personal network it will, same goes for Pinterest and Snapchat.

I posted a picture and scheduled three posts to span over the next three days. The articles are information I think would be informative and engaging to real estate agents. There are clickable links within some of the posts as well. One article in particular is why social media is important for real estate agents.

Week 7

• 
  
  
• Real Estate Media Network
• Real Estate Service · Media/News Company · Photographer
• 

  Remarkable Real Estate Media

  Advertising/Marketing
• 

  H&H Real Estate Media Inc.

  Real Estate Service · Web Designer · Marketing Consultant
• 

  Southern California Real Estate

  Business & Economy Website
• 

  Southern California Realty Group

  Real Estate Agent · Region
• 

  MCC Social Media Class

  Education
• 

  Social Media For Real Estate Agents

  Real Estate Agent
• 

  MyOutDesk, LLC.

  Real Estate Service · Company

I carefully chose these businesses based on what I would like to learn. A few of them are pretty established with many likes and some are more new with less likes. I also chose a couple of agency's and realtors as well as media managers/marketing services. I just want to get a feel of how other businesses are doing things. I do not want to copy them but just to get ideas and concepts for my own business.  Thank you everyone who liked my page!!

Week 6: Facebook Post Reach and Post Engagement

Post Reach is the number of people who saw your activity and posts reached on Facebook. Engagement is the number in which a page gets activity such as likes, comments and shares.

know the difference between reach and engagement is important because because it post reach defines how many people are viewing your activity and gets you seen by potential customers. Engagement may be a step better because once potential customers have seen your page they are now engaging which is where they can make informed decisions about the service or product offered. Knowing this again can help in knowing what is working to bring in potential customers.

Facebook Insights is useful for businesses because it give numbers and data to gage what is working and getting the positive results to get the customers.